Social media moves fast and for communicators, marketers, and organizations, staying ahead of trends while still creating meaningful, engaging content can feel like a full-time job. This interactive session, Social Media Tips, Tools, and Best Practices, will break down what is working right now in digital storytelling and audience engagement while giving attendees practical strategies they can immediately apply to their own channels.

From platform updates and content trends to workflow efficiency and analytics, this session will explore how to build stronger social media habits, create more impactful content, and better understand what drives engagement in today’s fast-changing digital landscape.

Leading the conversation is James Haralson, a seasoned digital media strategist with deep newsroom and audience development experience. He currently serves as a Senior Sales Account Executive with Social News Desk, where he works with media organizations to strengthen their social media strategy, improve workflows, and maximize content performance. Before joining Social News Desk, James spent several years with Cox Media Group Ohio, where he helped shape digital strategy across major media brands including WHIO-TV, WHIO Radio, Dayton Daily News, and more. 

With a career built at the intersection of journalism, digital strategy, and hands-on newsroom execution, James brings an energetic, real-world perspective to what works and what does not in social media today. Attendees can expect a fast-paced, practical session filled with actionable tips, real examples, and tools they can immediately put into practice.

Tickets

$25.00 PRSA Members (any chapter in the US)

$35.00 Anyone who doesn't have an active PRSA or PRSSA membership

$15.00 Active PRSSA Members (any chapter in the US)