By Jocelyn Hodson, APR and Account Director at Fahlgren Mortine When I set out nearly 10 years ago to pursue my APR, by way of a nine-week prep course, I had no idea it would take me this long to get to the final step and pass the exam. I have always felt very strongly that pursuing the APR is...

By Oliver Krafka, Lead Writer at Scratch Copywriting LLC Most of us know what a hashtag is, the problem is many people aren’t sure how, when, or why it’s important to use them. On top of that, many social media platforms allow the use of hashtags, and there are different strategies for ...

By Oliver Krafka, Lead Writer at Scratch Copywriting LLC Today’s consumer is constantly bombarded by advertising. The largest cause of this can be placed squarely on advancing technology, and marketers haven’t missed the opportunity. Advertising is everywhere, most recently creeping int...

The Public Relations Society of America (PRSA) Dayton Area Chapter celebrated public relations professionals who have been “On Top of Their Game” in the past year at the annual PRisms Awards Banquet held on May 9, 2019 at the Dayton Club. The PRism Award Ceremony is held each May to reco...

The Dayton Area Chapter of the Public Relations Society of America (PRSA) is pleased to announce the 2019 winners of individual PRism Award winners for excellence in the field of communications. The 2019 recipients include: Kaitlyn Kraus, Marketing Specialist at TriComB2B, is the Young Professio...